Cirkul is a Tampa-based personalized hydration company that makes a reusable water bottle paired with snap-in flavor cartridges and a 'Flavor Dial' that lets drinkers control how much taste, vitamins, electrolytes or caffeine flow into plain water - with zero sugar and zero calories. Founded by former Dartmouth football teammates Garrett Waggoner and Andy Gay, the brand went viral on TikTok, became one of Walmart's fastest-selling home products, and reached a $1 billion valuation.
Garrett Waggoner is the co-founder and CEO of Cirkul, the Tampa-based hydration company whose reusable bottle and flip-dial flavor cartridges turned a college locker-room frustration into a business valued at $1 billion. A former Dartmouth safety who played professional football in the CFL and worked as a car valet to bootstrap the idea, Waggoner built Cirkul into a roughly $378M-revenue, 800-person operation by insisting on owning its own manufacturing.
Steve McGarry is the CEO of Rosaluna Mezcal, the New York-based premium spirits brand distilled from agave and water in Santiago Matatlan, Oaxaca. A mechanical engineer turned spirits executive, he spent years at Pernod Ricard running prestige sales before taking the helm at Rosaluna, where he closed a 2025 Series A led by Whispering Angel creator Sacha Lichine and steered the brand to become the first mezcal ever to earn Mexico's Distintivo Verde sustainability certification.
OLIPOP is a prebiotic soda company that turned the soft drink industry on its head by proving that soda can be both delicious and good for your gut. Founded in 2018 by Ben Goodwin and David Lester, the Oakland-based company combines nostalgic flavors with functional ingredients - each can delivers 6-9 grams of prebiotic fiber from plant-based sources like cassava root, chicory root, and nopal cactus. After reaching $400 million in revenue and profitability in 2024, OLIPOP closed a $50 million Series C at a $1.85 billion valuation in 2025, making it the fastest-growing non-alcoholic beverage brand in the United States.