Product Genius

Product Genius is a Cambridge, Massachusetts AI company that builds a personalized, TikTok-style shopping feed for Shopify stores. Its platform, powered by what the company calls Large Interaction Models (LIMs), learns from each shopper's swipes, clicks and scrolls to assemble an individualized homepage of products, videos, reviews and Q&A. Founded by MIT PhD and deep-learning hardware pioneer Ben Vigoda, the company grew out of roughly $35 million in DARPA research and reports a median +20% lift in revenue per session, with controlled A/B tests showing a 36% average revenue lift across 25 brands including Betsey Johnson.