ben-schuler
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Ben Schuler Bet That the Electric Motor Wasn't Finished Yet
A lesson about 30 seconds on a factory line led Ben Schuler toward a much larger question: what if the ordinary motor could do more with less material, power and waste?
Infinitum
Infinitum is an Austin, Texas company reinventing the electric motor. Founded in 2016 by Ben Schuler, it replaced the century-old iron-and-copper stator with a printed circuit board (PCB) stator, producing air core motors that are roughly 50% smaller and lighter, use 66% less copper, and consume about 10% less energy than conventional motors. Its Aircore EC motor system integrates a variable frequency drive and targets HVAC fans and pumps, data center cooling, industrial equipment, power generation and mobility. Backed by more than $385M in funding and partners such as Rockwell Automation, Infinitum was named to Fast Company's 2025 list of the World's 50 Most Innovative Companies, ranking No. 1 in energy.