behavioral-intelligence
(2)
Marshall Heilman Wants to Catch the Breach Before It Becomes One
The former Marine and Mandiant operator spent a career arriving after alarms went off. At DTEX, he is betting that the next chapter of cybersecurity begins earlier - in the faint signals of human and machine behavior.
Ario
Ario is a Palo Alto company that turns real, consent-based, SKU-level purchase history into behavioral intelligence brands can act on. Founded in 2022 by a team of ex-Shape Security security and data-privacy veterans, Ario started as an AI personal assistant built to offload the 'invisible labor' of family life admin, raised a $16M seed in 2024, and has since evolved into a B2B data platform - Ario Link and Ario CoreLens - that lets shoppers share their own verified transaction data so companies can see what customers actually buy, including off their own shelves, without surveys, panels, or bots.