
Sam and Kacie Malouf started selling sheets from their apartment in Logan, Utah. The business grew when they learned to make room for other people.

A philosophy major who ended up selling sleep, Frank Fleischman runs sales and marketing for one of America's oldest mattress names - and does it from the same New Jersey mill town where Sealy has been making beds since 1907.
Nell Diamond is the founder and CEO of Hill House Home, the New York lifestyle brand she launched in 2016 from her dorm at Yale School of Management. She built it on luxury bedding and turned it into a cultural phenomenon with the Nap Dress, a smocked, sleep-soft dress that went viral during the pandemic and once sold $1 million of inventory in 12 minutes. A Princeton English major and daughter of former Barclays CEO Bob Diamond, she traded a finance career for a brand built on community, drops, and her own waist-length-haired, ruffle-forward aesthetic. Hill House raised $20 million in 2022 at a reported $150 million valuation.