beauty-selection
(2)Legend
Legend
Founder · Executive · Operator
Mihwa Kim and the art of being hard to please
Before Biodance reached international shelves, Mihwa Kim built a business around a demanding question: how does a good product find its customer? Her route from television demonstrations to the product desk offers an answer in several acts.
mihwa-kim · biodanceRead →
Founder · Operator · Executive
Jae Park and the value of a second purchase
Before Biodance reached international beauty counters, Jae Park was asking why a customer would come back. His route from Hyperconnect to Beauty Selection runs through repeat purchases, a focused bet and the practical work of growing abroad.
jae-park · jae-bin-parkRead →