beauty-brands
(3)
Markwins Beauty Brands
The name is quiet. The products are everywhere. Markwins built a global beauty portfolio by treating affordable makeup as an operating-system problem - brands up front, factories and distribution behind them.
Try Your Best (TYB)
Try Your Best (TYB) is a community rewards platform that lets consumer brands turn their most obsessed fans into a measurable, on-chain loyalty layer. Founded by Outdoor Voices creator Ty Haney in 2021, TYB rewards shoppers for participation - reviews, referrals, user-generated content, challenges and purchases - with collectibles, brand coins and access to exclusive drops. Around 200 brands including Glossier, Rare Beauty, Poppi, Urban Outfitters and Saie use TYB to reach roughly two million users, mostly Gen Z women, with the company reporting higher purchase frequency and lifetime value for participating customers.
MasonHub
MasonHub is a Los Angeles-based third-party logistics (3PL) and order-fulfillment company built for fast-growing beauty, fashion, and wellness brands. Founded in 2018 by retail-operations veteran Donny Salazar, it pairs its own order-management and warehouse-management software with hands-on fulfillment services out of bicoastal distribution centers, aiming to give digital-first brands the shipping speed, accuracy, and real-time supply-chain visibility usually reserved for retail giants.