baseball
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The 123-Year-Old Startup That Put a Clock on Baseball
Thirty rival owners, one shared product, and a rulebook that finally admitted the game was too slow. Inside the business behind the batter's-box logo.
The Padres Turned a Ballpark Into San Diego's Town Square
San Diego has no other team in the four traditional major leagues. The Padres have turned that scarcity - and a downtown ballpark that refuses to sit idle - into a year-round business with record crowds, bilingual reach and unfinished ambitions.
Mizuno USA
Mizuno USA is the North American arm of Mizuno Corporation, the Osaka-founded sporting goods maker established in 1906. Headquartered in Peachtree Corners, Georgia, it designs, manufactures and distributes running, baseball, fastpitch and slow-pitch softball, golf, volleyball, and tennis equipment, footwear and apparel for the U.S. market. Known for its RunBird logo and signature Wave and Enerzy cushioning technologies, Mizuno serves everyday athletes, collegiate and professional teams, and specialty retailers across the region.
New Balance
New Balance is a privately held, family-owned athletic footwear and apparel company founded in Boston in 1906. Originally a maker of arch supports and orthopedic shoes, it grew into one of the world's largest sportswear brands, known for its running shoes, the iconic 990 and 574 sneakers, its unusual commitment to domestic manufacturing in the US and UK, and a strategy of being 'the best, not the biggest.' The company reported roughly $9.2 billion in 2025 sales and competes globally with Nike, Adidas and others across running, lifestyle, basketball, tennis, baseball and soccer.
Mustard
Mustard is a Los Angeles-area sports-tech company that puts elite athletic coaching in an app. Using AI and computer vision, it analyzes ordinary smartphone video of a pitcher's throwing motion or a golfer's swing, compares it against a decades-deep biomechanics database, and returns a report card plus a personalized drill plan. Co-founded by legendary throwing coach Dr. Tom House, the company aims to make world-class, data-driven coaching accessible to any athlete, starting with baseball and golf and expanding toward other sports.
Pelotero
Pelotero is a Player Intelligence Platform for baseball and softball that blends computer vision, bat-sensor data, and professional coaching expertise to deliver personalized player development. Using nothing more than a phone video, the app scores a hitter's swing across 50+ mechanical attributes, identifies the gap between current performance and potential, and turns that data into individualized training plans. Founded by former MLB player Chris Colabello and hitting coach Bobby Tewksbary and led by serial software entrepreneur Bennett Fisher, the company has assessed more than 10,000 players and works with 40+ organizations plus scouting service Perfect Game.