RedRock Strategies built a national political consultancy around a simple irritation: campaigns should not have to wait for faraway vendors to understand the place, the stakes or the client. Two decades later, its integrated model stretches from ballot language to the courtroom door.
A California public affairs firm built a housing campaign around legislative recess. Its larger business is knowing who needs to hear a message, where they will hear it, and what they can do next.
Liz Mair is a dual US-UK communications strategist and opposition researcher who runs Mair Strategies LLC. A recovering private equity lawyer turned political operative, she ran online communications for the Republican National Committee in 2008, advised presidential campaigns from Rand Paul to Carly Fiorina, and became a free-speech cause celebre when Congressman Devin Nunes sued her alongside a parody cow Twitter account. A self-described libertarian, she is a fixture on Fox News, CNN, MSNBC and Real Time with Bill Maher, and writes for outlets from Reason to The New York Times.