Mort Fertel

Mort Fertel is the co-founder and CEO of Poplin (formerly SudShare), a nationwide peer-to-peer marketplace often called the 'Uber for laundry,' which connects customers with independent Laundry Pros across 500+ markets and 8,000 zip codes. Before laundry, he spent two decades as a globally known relationship expert and author of the Marriage Fitness system, used by millions in marital crisis and the subject of the documentary 'Back from the Brink.' He started Poplin in 2018 alongside his teenage triplet sons after his wife, drowning in laundry for their five kids, asked why she was still washing clothes like her grandmother.