Matthew Marx is the co-founder and CEO of Evocalize, a Seattle- and Austin-based collaborative marketing platform that lets franchises, brokerages, lenders and multi-location brands push automated, compliance-friendly digital ad campaigns down to their local partners. A Babson MBA and 20-year marketing-technology operator, he built Evocalize after product leadership stints at Bazaarvoice, Oracle Retail, PA Consulting in London, and the MassPRIM pension fund.
Jason Craparo is the founder and CEO of Hovr, a Philadelphia-based marketing technology company whose patented, no-code tool sits on top of hotel and travel brand websites and turns static pages into interactive, video-rich experiences that drive direct bookings. A Babson MBA who started as a dishwasher at 14 and ran Sonic Drive-In franchises by 21, Jason spent six years at social enterprise Juma Ventures before founding networking apps Contap and Hio, then pivoting the technology into hospitality. He holds a dozen granted patents, is a certified private pilot who flies aerobatics, runs triathlons, and is a father of three.