Diva Yoga is a premium, women-first yoga and wellness brand based in Mumbai, India, and the yoga arm of the SARVA wellness group. Co-founded by entrepreneur-yogi Sarvesh Shashi and Bollywood actor Malaika Arora, it pairs studio and digital practice across 25+ forms of yoga with functional training, Zumba, and nutrition counseling. The brand mixes physical studios with corporate and community wellness programs, and has drawn a celebrity-heavy investor roster that includes Jennifer Lopez, Alex Rodriguez, Shahid and Mira Kapoor, and Aishwaryaa R. Dhanush.
Calm is a San Francisco-based mental wellness company best known for its meditation and sleep app, which pairs guided meditations, celebrity-narrated Sleep Stories, music and soundscapes into a subscription product. Founded in 2012 by Michael Acton Smith and Alex Tew, Calm has grown from a simple 'do nothing for two minutes' web experiment into one of the most downloaded wellness apps in the world, expanding into employer benefits (Calm Business) and a clinical mental-health platform (Calm Health) reaching tens of millions of people.