
After decades turning market knowledge into products and more than $100 million in reported revenue, the author of How to Innovate on Purpose has brought her clear-eyed method to travel technology.

A student parking problem became a lesson in door-to-door sales, operational grit, and the value of seeing what everyone else ignores. Now AirGarage is using parking as the first test of a larger idea: physical real estate can behave like software once it becomes observable.