Maren Kate

Maren Kate Donovan is a serial entrepreneur and operator best known for founding Zirtual, a US-based virtual assistant marketplace that grew to 400+ employees and $11M ARR before its dramatic overnight collapse in 2015. She turned that spectacular failure into a career studying how people work, building Avra Talent (later Carrara), co-founding Inde.co for remote workers, serving as interim COO at Calm, and writing candidly about the realities of building companies. Currently exploring SMB acquisition and building Zozy, an AI-powered home inventory app, she writes at marenkate.com under the banner 'Build Real Things.'