australian-fashion
(3)
Hello Molly
Hello Molly is an Australian online women's fashion retailer founded in Sydney in 2012 by university graduate Echo Liu. It sells trend-led, affordable dresses, occasionwear, swimwear, tops, bottoms, rompers, shoes and accessories directly to a global, mostly Gen-Z and millennial audience, releasing over 100 new styles a week. Built on data-driven trend-spotting, in-house design and heavy use of social media and influencer marketing, the company grew from a A$50,000 loan into a business exceeding A$100 million in annual revenue, with roughly half of sales coming from the United States.
Outcast
Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.
Spell
Spell is a Byron Bay fashion label founded in 2009 by sisters Isabella Pennefather and Elizabeth Abegg. Beginning as a jewellery stall at Byron's artisan markets, it grew into a globally recognised 'elevated boho' womenswear brand known for hand-drawn signature prints, dreamy romantic silhouettes, and a large, loyal online community. The company - which retired its former name 'Spell & The Gypsy Collective' - is a certified B Corporation and carbon-neutral business that has moved much of its supply chain toward organic and recycled fibres.