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SOC 2 Is a $23 Billion Business Now
SOC 2 used to be a dull audit checkbox. Now it anchors a governance, risk and compliance software market worth roughly $23 billion in 2026. A cohort of startups - Vanta, Drata, Secureframe, Sprinto, Orbiq - turned a painful PDF ritual into recurring revenue, while incumbents like AuditBoard and OneTrust and security giants like CrowdStrike circle the same prize: the business of proving you can be trusted.
The AI Visibility Audit (Step-by-Step)
The AI Visibility Audit is a step-by-step method for checking how ChatGPT, Claude, and Gemini describe a brand. It runs a set of buyer-intent prompts across each engine, measures whether answers stay consistent, flags hallucinated or outdated facts, surfaces missing product knowledge and use cases, and turns the gaps into a ranked list of fixes. The goal is simple: know what the machines are saying about you before your customers ask them.