Tom Laband

Tom Laband is the co-founder and CEO of Adsquare, a Berlin-born location-intelligence company he started in 2012 with Sebastian Doerfel and Fritz Richter. Adsquare runs a neutral data exchange that turns consented location signals into audience data for programmatic advertising, and Laband has spent more than a decade arguing that location is a durable, privacy-compliant alternative to the crumbling world of online identifiers. A University of Mannheim graduate who cut his teeth in early European mobile advertising at YOC and Sevenval, he now splits his attention between the company's Berlin engineering base and its commercial push in New York.