Tagged: audience-enablement

Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.