athletic-apparel
(4)
BSN SPORTS
The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.
Bandit Running
Bandit Running is a Brooklyn-born, community-first performance running brand founded in 2020 by Tim and Nick West with designer Ardith Singh. Starting with a single pair of cushioned running socks packed by hand, Bandit grew through New York run clubs into a full head-to-toe running apparel line - shorts, tights, singlets, sports bras, socks and lifestyle wear - sold direct-to-consumer. The brand is known for co-designing product with its running community, high social engagement, and The Unsponsored Project, which backs professional runners without shoe deals. Bandit raised a $14.25M Series A in 2023.
On
On is a Swiss performance sportswear company founded in Zurich in 2010 that designs premium running shoes, apparel, and accessories. Built around its patented CloudTec cushioning - a sole of hollow rubber pods engineered to feel like 'running on clouds' - On grew from a specialty-running startup into a NYSE-listed brand (ticker ONON) with roughly $3.3 billion in projected 2025 revenue. Backed by tennis great Roger Federer since 2019, it competes with Nike, Adidas, and Hoka through design-led innovation, a fast-growing direct-to-consumer business, and manufacturing bets like robot-sprayed LightSpray uppers.
Saucony
Saucony is one of America's oldest athletic footwear brands, founded in 1898 in Kutztown, Pennsylvania, and named after the nearby Saucony Creek. A subsidiary of Wolverine World Wide, the company designs performance running shoes and apparel for runners of every level, from race-day carbon-plated racers to everyday trainers and rugged trail shoes. Known for cushioning technologies like PWRRUN, PWRRUN PB and EVERUN and for the popular Endorphin, Triumph, Kinvara and Peregrine franchises, Saucony pairs a 125-plus-year manufacturing heritage with modern biomechanical design, while heritage models like the Jazz and Shadow have crossed over into streetwear and lifestyle fashion.