athlete-representation
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Media · Consumer
The Basketball Agency That Made Distance Its Home-Court Advantage
Bill Duffy built BDA by treating international players like first-class clients. Then he tested whether a relationship business could borrow the scale of Hollywood without losing its bedside manner.
sports-management · basketball-agencyRead →
Media · Health · Consumer
Stanton & Company Bet on Women’s Sports Before the Crowd Arrived
Amy Stanton built an agency around female athletes when the market treated them as an afterthought. Twenty years later, its sharpest advice is also its least glamorous: publicity only works when the product, distribution and story are ready.
public-relations · brand-marketingRead →