athlete-community
(2)
Strava
Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.
Shelby Rhodes
Shelby Rhodes is the Senior Director of Product Operations and Chief of Staff to the CEO at Strava, the world's leading fitness social network with 180+ million athletes across 190+ countries. She brings 11+ years of experience from Google and YouTube, where she oversaw products used by billions of people including YouTube Shorts, Gaming, Live, and Comments. Now at Strava during one of its most pivotal chapters - a confidential IPO filing and a surge past $500M in annual revenue - she sits at the intersection of product strategy and executive leadership at a company betting that movement beats doomscrolling.