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Andy Smith Bet the Breach Would Happen. Then He Hid the Alarm.
The Tracebit co-founder is turning a decades-old cybersecurity decoy into cloud infrastructure - and betting that an attacker, human or artificial, only needs to touch the wrong thing once.
Tracebit
Tracebit is a London-based cybersecurity company that builds cloud-native deception technology. It automatically deploys realistic decoy resources - called canaries - across a customer's cloud accounts, CI/CD pipelines, identity providers and developer workstations. Because the decoys hold no real data, any interaction with them is a high-fidelity signal that an attacker is already inside. Founded in 2023 by ex-Tessian engineers Andy Smith and Sam Cox, Tracebit aims to cut the time it takes an organisation to detect a breach from months to minutes, and has deployed millions of canaries protecting customers such as Docker, Snyk, Riot Games and Synthesia.