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Consumer · Health · Ecommerce
The $7.3 Billion Company You Can't Buy Stock In
Two friends from Michigan turned a biodegradable cleaner and a handshake into the world's biggest direct-selling company. Seven decades later, Amway still refuses to sell a single share.
direct-selling · multi-level-marketingRead →
Consumer · Ecommerce · Education
MAKE UP FOR EVER
MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.
makeup · cosmeticsRead →