artist-discovery
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indify
indify is a New York music marketplace that connects emerging independent artists with the partners they need to build a career - funders, managers, marketers, lawyers and creatives - without a traditional record deal. Founded in 2015 by three childhood friends, it started as a data tool for spotting breakout talent early (it flagged Billie Eilish, Post Malone and Khalid before they were famous) and evolved into a platform where artists strike transparent, per-release deals, keep their masters, retain creative control, and keep at least 50% of profits after an investor is repaid.
Shav Garg
Shav Garg is the co-founder and CEO of indify, a New York music-tech company that uses a predictive algorithm to spot emerging artists before they break and connect them with investors, managers and partners on artist-friendly terms. Founded in 2015 in the basement of his family home with two childhood friends from Scarsdale, indify flagged Khalid, Billie Eilish and Post Malone early and has reshaped how independent musicians fund careers while keeping their masters. Garg is also a working singer-songwriter who records as prettyboyshav.