Marketplace · Consumer · Media
Fair Warning
Fair Warning is a New York-based, members-only art auction platform founded in 2020 by Loic Gouzer, the former Chairman of Post-War and Contemporary Art at Christie's. Rather than staging sprawling sales, Fair Warning sells one carefully chosen lot at a time to a screened community of collectors through its mobile app, where bidding happens with a swipe. The company positions itself as a leaner, more transparent alternative to legacy auction houses, charging a flat 15% buyer's premium and building a catalogue around artists it has conviction about.