Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.
OluKai is a Hawaiian-inspired premium footwear brand that designs sandals, sneakers, slippers, boots and golf shoes for people who live an active, ocean-oriented lifestyle. Founded in 2005 and headquartered in Irvine, California, the company blends the Hawaiian values of comfort ('olu') and ocean ('kai') with contoured, high-support footbeds and water-friendly, durable construction. A Certified B Corporation, OluKai channels a portion of every sale into its 'Ohana Giveback Program and the Ama OluKai Foundation to preserve Hawaiian culture and communities.