apparel-marketing
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Bethany Evans Is Teaching an Activewear Brand to Think Beyond the Checkout
After building social programs, airline stories and a two-million-member loyalty ambition, Rhone's CMO is making the case that the most useful marketing metric may be whether people remember you at all.
Davide Mattucci
Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.
Kevin Mitchael
Kevin Mitchael is the Chief Marketing Officer of Careismatic Brands, the Los Angeles-based healthcare apparel group behind Cherokee, Dickies Medical, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School. He announced the appointment on LinkedIn in February 2024, weeks after the company entered Chapter 11 restructuring, and stayed through its emergence that June under new ownership. His earlier career was built in apparel brand, product, digital and retail marketing, with work across Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, according to a 2019 Connecticut newspaper notice announcing his appointment to the board of Flanders Nature Center and Land Trust. He keeps a notably quiet public profile for a CMO: no published interviews, no podcast circuit, and a single LinkedIn account doing most of the talking.
Mike Kelly
Mike Kelly is a marketing and innovation executive best known for more than two decades at PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger. He built PVH's first in-house marketing and media group from the ground up, later served as Chief Marketing Officer of the company's Heritage Brands and as Global Chief Innovation Officer, and pushed the apparel giant into connected textiles, AR/VR, digital fit and sustainability. Since leaving PVH he has turned entrepreneur and advisor, co-founding the automotive SaaS startup Fob Depot and mentoring brands and founders.