apollo-io
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Marcio Arnecke Is Building the Marketing Machine for the Age of Almost-Free Execution
After helping Zendesk grow from roughly $40 million in annual recurring revenue to more than $1.2 billion in revenue, the Brazilian-born operator arrived at Apollo with a sharper question: what is marketing worth when execution becomes almost free? His answer is judgment, taste, and a willingness to keep the machine close to the customer.
Apollo Looks Cheaper Until You Price the Missing Data
Apollo sells prospect data and sales engagement in one system. Groove runs the workflow, but its quote only makes sense after you add the data, integrations and operating costs your team still needs.
Your CRM Already Picked Your Sales Engagement Shortlist
Groove is a Salesforce-native choice, so non-Salesforce teams can cross it off immediately. The real contest then comes down to Outreach’s control, Salesloft’s workflow, or Apollo’s data-plus-engagement bundle.
Alexa Grabell
Alexa Grabell turned a sales-operations workaround into Pocus, helped name a category, and sold the company to Apollo. Her story is a case study in turning messy data into a clear operating thesis.
Matt Curl
Matt Curl is the CEO of Apollo.io, the AI-native go-to-market platform approaching $200M ARR with nearly 100,000 paying customers. A career operator who scaled companies from seed to exit at Fivestars and led product launches at Checkr before joining Apollo as COO in 2024, Curl was elevated to CEO in February 2026 after effectively running the company for a year. His thesis: AI should not merely recommend - it should act.