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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

apartment-marketing

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AllCompaniesPeopleStoriesProducts
Legend
Reid Wicoff and the trouble with business as usual
Founder · Executive · Operator

Reid Wicoff and the trouble with business as usual

Before co-founding Digible, Reid Wicoff wrote a sales blog under a pseudonym. Building his own company gave him a more consequential place to question the rules.

reid-wicoff · digibleRead →
Company
Insight Graphics and the business of the useful brochure
Media · Enterprise

Insight Graphics and the business of the useful brochure

Apartment brochures, industrial catalogs, and a very busy project list. The San Diego studio’s early website reveals a design business built around the work customers actually needed.

graphic-design · print-designRead →
Company
Digible Turned Apartment Marketing Into a Measurable System
Ai · Saas · Enterprise

Digible Turned Apartment Marketing Into a Measurable System

Apartment advertising is a messy handoff between agencies, leasing teams and software. Digible built one narrow machine for the whole problem - then published the prices, the tests and even the misses.

multifamily-marketing · apartment-marketingRead →