anthropologie
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Company
Executive · Operator · Creator
The Marketer Turning Anthropologie's Feeling Into a Formula
She spent two decades learning how brands make people feel something. Now she runs the marketing for one of retail's most feeling-driven brands - and she wants the data to prove the feeling is working.
barbra-sainsurin · anthropologieRead →
Consumer · Ecommerce
Anthropologie Sells Taste at Retail Scale
A former Pennsylvania garage became a 254-store laboratory for turning curation, theatrical displays and private labels into a mass retail business. The trick is making scale feel like discovery.
anthropologie · lifestyle-retailRead →