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Nectar Social
Nectar Social is an AI-native 'social operating system' that helps consumer brands manage communities, listen across platforms, and turn social conversations into revenue. Founded in 2023 by former Meta sisters Misbah and Farah Uraizee, its autonomous Nectar Agent handles engagement, moderation, creator workflows, competitive intelligence, and commerce conversations across channels like Instagram, TikTok, and Reddit. The company has raised $42.6M total, including a $30M Series A in 2026 led by Menlo Ventures, and counts Liquid Death, Figma, e.l.f. Beauty, and Goop among its customers.
Misbah Uraizee
Misbah Uraizee is the co-founder and CEO of Nectar Social, the Palo Alto agentic operating system that runs brand conversations in DMs, comments and group chats at machine scale. A Yale biotech grad who spent a decade building product at Microsoft, Meta and Twitter - leading News Feed and creator monetization for billions of users - she left Meta in 2023 with her sister Farah to build Nectar. The company exited stealth in 2025 and raised a $30M Series A led by Menlo Ventures' Anthropic-backed Anthology Fund in May 2026, powering more than 10 million conversations a week for brands like e.l.f. Beauty, Figma and Liquid Death.