
Joe VanDette built his career where data meets the store aisle. At National Vision, he is turning that discipline into a broader brand reset - one customer moment at a time.
National Vision built a nearly $2 billion business by treating an eye exam, a pair of frames and the lab behind them as one connected system. Now the value retailer is widening its aperture - toward insured customers, premium lenses and remote care - without abandoning the price-conscious shopper who made it big.