SIP built the machine that takes a rare barrel and a famous name and puts a bottle on the shelf. Bob Dylan whiskey, Playboy cognac, a $100 million inventory - all run out of a Chicago office and a Memphis bottling line.
The company behind Jack Daniel's has spent 156 years turning time, wood and trademarks into a global spirits business. Now Brown-Forman must make an old advantage move at the speed of changing drinkers.