american-fashion

(2)
Legend
Julia Collier
Executive · Operator · Creator

Julia Collier

Julia Collier is the Chief Marketing Officer of J.Crew, a role she took up on January 6, 2025 after five years helping build SKIMS from pre-launch into a cultural fixture. British by upbringing and New York-based by trade, she holds a master's in History of Art and English Literature from the University of Edinburgh and has spent close to two decades across fashion brands and agencies, including Rugby Ralph Lauren, Nicola Formichetti Studio, Wednesday Agency and A.L.C. At SKIMS she built a 40-person marketing organization and drove partnerships with the NBA, WNBA and USA Basketball plus collaborations with Fendi, Swarovski and Dolce & Gabbana. At J.Crew she reports to CEO Libby Wadle and oversees brand marketing and brand creative, arguing that brands should behave like entertainers and media companies rather than catalogs. Her first major campaign, 'The Next Rollneck Generation' (September 2025), reportedly lifted Google searches for the J.Crew rollneck by 900% in a week and was named to the Glossy 50 in 2025.

julia-collier · j.crewRead →
Company
Coach
Consumer · Ecommerce

Coach

Coach is an American luxury house of leather goods and lifestyle accessories founded in New York in 1941. Known for its horse-and-carriage emblem and craftsmanship, the brand designs handbags, small leather goods, ready-to-wear, footwear, fragrances and accessories at accessible luxury price points. A subsidiary of Tapestry, Inc., Coach has re-energized around a strategy it calls 'expressive luxury,' winning a new wave of Gen Z shoppers with hero franchises like the Tabby and Brooklyn bags and posting strong double-digit growth across North America, China and Europe.

coach · coach-new-yorkRead →