After assembling a portfolio of ecommerce software, Threecolts found that ownership alone did not make customers use more of it. A $69 bundle became its answer to the seller’s mounting software bill.
Mamoun Benkirane is the co-founder and CEO of MarketLeap, an AI-driven operating system that helps direct-to-consumer brands sell and scale across global online marketplaces. A former Amazon and Jumia executive who built and expanded marketplaces across Europe and Africa, he started MarketLeap after realizing that even the biggest platforms left independent sellers drowning in fragmented data and complexity. Backed by an $8M Series A led by Smedvig Ventures in 2025, MarketLeap now operates across 30+ countries and is expanding into Madrid and New York.