Bluefish

Bluefish is a New York-based agentic marketing platform (AMP) that helps Fortune 500 brands monitor, influence, and measure how they appear inside AI systems like ChatGPT, Google Gemini, Claude, Perplexity, and Amazon Rufus. Founded in 2024 by repeat ad-tech founders, it pioneered the category often called Generative Engine Optimization (GEO) and reached roughly 10% of the Fortune 500 within two years, raising $43M in Series B in April 2026 to bring total funding to $68M.