alternative-fashion
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Bobby Farahi
Bobby Farahi is the co-founder and CEO of Dolls Kill, the San Francisco alternative-fashion brand he built with his wife and co-founder Shaudi 'Shoddy' Lynn after the two met at a Los Angeles rave. A serial operator who earlier founded and sold the broadcast-monitoring company Multivision, Farahi turned a stack of foxtail keychains in an apartment into a Sequoia- and Maveron-backed e-commerce label for self-described 'misfits and miss legits.' He also invests as an angel in e-commerce and lifestyle companies.
Dolls Kill
Dolls Kill is a San Francisco-based online retailer for self-proclaimed misfits - selling rave, goth, y2k, kawaii and festival-ready apparel to a global Gen Z audience. Founded in 2011 by ex-DJ Shoddy Lynn and entrepreneur Bobby Farahi, the brand grew from selling fox tails out of a backpack into a Sequoia-backed, ~$50M-revenue digital boutique that runs its own house labels (Current Mood, Sugar Thrillz, Widow) alongside outside brands.