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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Agency That Named Itself BAD - and Made Good Brands Go Bad
Ecommerce · Media · Saas

The Agency That Named Itself BAD - and Made Good Brands Go Bad

A Georgia agency built a brand around a word every marketer is trained to avoid. Behind the joke is a 150-person shop managing a quarter-billion dollars in ad spend.

digital-marketing · ecommerce-growthRead →
Company
Gravy
Fintech · Saas · Enterprise

Gravy

Gravy is an Atlanta-area fintech that recovers failed subscription payments for recurring-revenue businesses. Instead of leaning only on automated dunning software, Gravy pairs workflow automation with U.S.-based retention specialists who personally reach out to customers whose cards declined - by email, text and sometimes a live agent. Founded in 2017 by Casey Graham and Renee Weber, the company says it has returned more than $500 million to hundreds of clients and lifts recovery rates from the industry-typical ~15% toward 80%.

payment-recovery · failed-paymentsRead →