Allstate

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Sharon Cooper Left the Newsroom and Took the Story to the Insurance Business

She spent the first act of her career explaining the news on camera. She has spent the second explaining a 115-year-old insurance company to the people who buy from it.

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Legend

Executive · Operator

Elizabeth Brady

Elizabeth Brady's job stretches far beyond advertising. At Allstate, she connects brand, customer experience, product innovation, communications and community investment - then tests that system where culture is loudest.

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Company

Fintech · Consumer · Enterprise

Allstate

Allstate began as insurance by mail from a Sears catalog. Ninety-five years later, it is rebuilding the Good Hands around apps, driving data and a distribution network designed to meet customers wherever they shop.

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