alex-rodriguez
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A-Rod Corp puts fame to work. The rent came first.
Alex Rodriguez built his investment business around apartment buildings, then added startups, sports teams and a media operation. Its most revealing deals show both the value of a famous name and the limits of one.
Jeff Lee
Jeff Lee is the CEO and co-founder of DIBS Beauty, the L Catterton-backed color cosmetics brand he launched in September 2021 with influencer Courtney Shields and Tula Skincare founders Ken Landis and Dan Reich. Before beauty, Lee was a corporate attorney at Wachtell, Lipton and Skadden Arps, then chief operating officer and partner at Alex Rodriguez's AROD Corp. He also spent two decades as a globe-trotting pageant coach - GQ dubbed him 'Mr. Miss Universe' - and is the only person to have worked out at all 106-plus Equinox gyms worldwide. He holds a JD from Yale, an MBA from Stanford, and lectures on ethics and leadership at Yale, Harvard, Stanford and Wharton.