Sath Nelakonda

Sath Nelakonda is the CEO and CTO of Cinarra Systems, a SoftBank company that turns mobile network signals into privacy-safe advertising and venue analytics. A co-founder of the company since 2013, he came out of the deep plumbing of the internet - IP/MPLS routing at TiMetra, then Alcatel-Lucent, then Juniper - and now runs an ad-tech outfit built on telco-grade data.