Hudson built an airport empire on the things travelers forget. Its next act is turning dead time at the gate into a locally flavored, digitally streamlined retail business.
Morpho Travel Experience is a Latin American travel-retail and food-and-beverage operator that turns airport corridors, hotels and tourist hubs into theatrical, locally-rooted stores and restaurants. From a single Costa Rican airport shop opened in 2001, it has grown into a roughly US$160 million operation with more than 2,800 employees and 300-plus commercial spaces across 11 countries, built on a 'sense of place' philosophy that puts regional craft, food and culture at the center of the traveler's journey.