Ario is a Palo Alto company that turns real, consent-based, SKU-level purchase history into behavioral intelligence brands can act on. Founded in 2022 by a team of ex-Shape Security security and data-privacy veterans, Ario started as an AI personal assistant built to offload the 'invisible labor' of family life admin, raised a $16M seed in 2024, and has since evolved into a B2B data platform - Ario Link and Ario CoreLens - that lets shoppers share their own verified transaction data so companies can see what customers actually buy, including off their own shelves, without surveys, panels, or bots.
Dazzle AI is a Palo Alto consumer-AI startup founded by former Yahoo CEO Marissa Mayer that aims to close the gap between what people want to do and what they can actually do with AI. Emerging from the assets of Mayer's earlier venture Sunshine, Dazzle is building a consumer-facing AI application - described as a next-generation personal assistant - and raised $8 million in seed funding in December 2025 at a $35 million post-money valuation, led by Forerunner's Kirsten Green.