ai-overviews
(3)
Content Distribution in the Age of AI — Ross Simmonds, Foundation Marketing
In a fast-talking, joke-laced keynote delivered at a Profound event, Foundation Marketing founder Ross Simmonds sets out to demolish what he calls one of the marketing industry's favorite lies: that AI-written content can never drive results. Playing amateur detective — 'Sherlock Homeboy' — he digs into CNET's much-mocked AI publishing experiment and finds that the disclosed AI-written pages still pull millions of annual visits, roughly 2,400 backlinks and about $1.3 million worth of organic traffic value. From there he lays out a free four-part framework — Research, Creation, Distribution, Optimization — arguing that marketers have spent a decade obsessing over content while forgetting the marketing half of 'content marketing.' Along the way he makes the data case that B2B review sites like G2, Capterra, TrustRadius and Software Advice are losing ground while Reddit, YouTube and LinkedIn dominate LLM citations, and he walks through the actual tool stack — ChatGPT, HeyGen, ElevenLabs, Descript, Canva, MidJourney, RunwayML, Distribution.ai — he uses to turn one asset into many. His closing plea is less about tools than temperament: have a growth mindset, keep experimenting, and create once, distribute forever.
GEO vs SEO vs AEO Explained
SEO, AEO, and GEO are three overlapping disciplines describing how content gets found in the age of AI-mediated search. SEO ranks pages on Google and Bing. AEO optimizes for direct answers - featured snippets, voice, and AI Overviews. GEO optimizes for citation inside generative responses from ChatGPT, Perplexity, Claude, and Gemini. The 2026 consensus: they are additive, not substitutive.
The Machines Are Reading. YesPress Decided to Give Them the Facts.
As AI answer engines replace the ten blue links, being cited beats being ranked. This YesPress story unpacks Answer Engine Optimization (AEO) — the practice of structuring content at the fact level so ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews quote you verbatim — and explains why YesPress builds verified, machine-legible profiles so generative engines cite confirmed facts about founders and companies instead of half-remembered ones.