
Before developer productivity became an AI-era boardroom question, Noda was chasing stale pull requests in Slack. Two acquisitions, a research company, and one very practical book later, he is still asking what gets in the way of good work.
DX built a business around a deceptively hard question: what actually helps software teams do better work? Its answer mixes machine data, human experience and enough research discipline to make a dashboard useful without turning it into a surveillance panel.

After social work, cloud sales, and one startup, the Workhelix CEO found his next problem hiding inside corporate AI budgets: companies could count the tools they bought, but not the value they created.