Will Salcido

Will Salcido is the Co-Founder and CEO of Bedrock Analytics, an AI-powered CPG data analytics platform that transforms syndicated and retailer data into compelling sales stories for consumer goods manufacturers. A Cornell-trained economist who cut his teeth at Nestlé, Novartis, Ghirardelli, and Lindt & Sprüngli across 12 countries, Salcido bet half his 401(k) on the idea that data storytelling - not raw dashboards - was the missing link between CPG brands and retail shelf space. Today, Bedrock tracks over $100 billion in CPG sales monthly, serves clients across 350+ product categories, and runs a multi-model AI stack using ChatGPT, Claude, and Llama to automate insight generation at scale.