ai-in-marketing
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Erika Brookes Has Spent 30 Years Learning How to Move Fast Without Losing the People
The EnergyCAP CMO learned her craft through dial-up, social media, SaaS and AI. Her parallel education came one mile at a time, on Atlanta’s roads and inside the community that keeps them busy.
Erica Scott’s Brand Heart, P&L Spine
After three decades across fashion, luxury and jewelry, Erica Scott is making the case that modern marketing needs both emotional fluency and operating discipline.
Beth Wood Wants Money to Feel Human
The chief marketing officer of Principal Financial Group built a career on a stubborn idea - that an industry running on spreadsheets and fine print can still make people feel understood.
Jennifer Personette and the Work of Naming What Comes Next
She started by coding games, learned her craft in small agencies, and later helped split a 140-year-old name into two public-company identities. The through-line is a practical belief: constraints should sharpen ambition, not shrink it.
Cenk Bulbul
He earned a PhD studying how feelings drive what people buy, then spent twenty years turning that thesis into marketing for YouTube, Walmart, and now a global bank.
Krista Dalton
Krista Dalton is Chief Marketing and Digital Officer at Tecovas, the Austin-based western wear brand built on handmade cowboy boots that has grown into a lifestyle label with more than 50 US stores. She spent nine years at Target, where she moved from allocating plus-size and maternity apparel to becoming the first person the company shifted from stores to Target.com in 2013, then seven years at Overstock.com (now Beyond Inc), ending as Chief Customer and Merchandising Officer with a team of over 1,300 and an $800M-plus P&L. At Tecovas she has pushed the brand into work boots and women's workwear, run TV blackout tests to prove what awareness actually buys, sent her team into customers' closets, and built a custom AI agent to chew through the roughly 16 reports she used to read by hand. Footwear News named her to its Women Who Rock class of 2026, where she argued that authenticity is the new competitive advantage.