The Belfast company builds AI agents that rewrite millions of product listings so retailers surface in Google, ChatGPT and Perplexity alike. Backed by Castelnau and Lloyds, it is betting the next shopper won't be human.
Mamoun Benkirane is the co-founder and CEO of MarketLeap, an AI-driven operating system that helps direct-to-consumer brands sell and scale across global online marketplaces. A former Amazon and Jumia executive who built and expanded marketplaces across Europe and Africa, he started MarketLeap after realizing that even the biggest platforms left independent sellers drowning in fragmented data and complexity. Backed by an $8M Series A led by Smedvig Ventures in 2025, MarketLeap now operates across 30+ countries and is expanding into Madrid and New York.