A Chicago-founded startup is betting that trucking's back office - the spreadsheets, the phone tag, the paperwork - is a software problem AI can finally solve. About 500 carriers are already running on it.
TrueNorth is a San Francisco software company building the operating system for trucking. Its AI dispatcher, Loadie, pulls freight from across the market and books loads for independent carriers and brokers - matching trucks to the most profitable freight, automating paperwork, and handling outreach. Backed by Sam Altman and Lachy Groom, the company wants to give solo truckers the economics and tooling of a large fleet.