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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Denise Persson Built Snowflake's Marketing Engine on a Six-Month Bet
Executive · Operator · Author

Denise Persson Built Snowflake's Marketing Engine on a Six-Month Bet

Before the dashboards, Denise Persson carried leads to sales on a floppy disk. Three decades later, the Snowflake CMO still believes the decisive technology in a growth company is trust.

denise-persson · snowflake-cmoRead →
Company
Narrative I/O
Saas · Ai · Enterprise

Narrative I/O

Narrative I/O is a New York-based data infrastructure company that makes incompatible data work together. Its platform automatically normalizes disparate datasets, resolves identity, and lets companies securely buy, sell, enrich, and activate data - increasingly delivered natively inside a customer's own Snowflake environment so no data has to move. Founded in 2016 by Nick Jordan and led since 2023 by CEO Tim Mahlman, Narrative serves marketers, data scientists, and enterprises including Nielsen, TransUnion, Experian, and Fanatics.

data-collaboration · data-marketplaceRead →